Chapter 3: An overview of research design and methodology

  • What is research design and methodology?
  • Some ethical considerations in research;
  • Importance of effective record-keeping;
  • Types of data (primary and secondary; quantitative and qualitative);
  • Different types of research methods;
  • Specific key concepts (sampling, sampling error and bias, non-sampling error, reliability, validity, pilot testing);
  • Quantitative data analysis (descriptive and inferential statistics);
  • Qualitative data analysis (content analysis);
  • Example of a research design and methodology chapter